Privacy policy
Effective date: July 14, 2026
Who we are, and what this covers
Appealant ("we", "us") is a denial-recovery service for medical practices, reachable at hello@appealant.com. This is one policy for everything Appealant operates online:
- The public website, appealant.com — including the appeal-deadline reference pages under /guides/ and the early-access waitlist.
- The client portal — the signed-in service where practices we work with review their claims, approvals, and recoveries.
Appeals work for a practice also happens under separate written agreements — including Business Associate Agreements where required. Where those agreements say more, they govern.
This website is not meant to receive patient information. Please never include patient details in a form or an email to us. When we work with your practice, patient information moves only through the secured channels we set up under those agreements — never through this website's forms or public email.
What we collect on this website
- Waitlist submissions: your practice name, work email, and state.
- Email you send us, including its content and your address.
- Standard server logs: the IP address, browser identifier, pages requested, and timestamps of each visit — the ordinary records any web server keeps.
Beyond that, optional analytics and advertising cookies run only with your consent — the Cookies section below lists exactly what they are. There are no accounts and no sign-in on the public site.
What we collect in the client portal
- Account details: your name, work email, and the credentials and security settings that sign you in.
- Activity records: sign-ins and the actions taken in the portal — approvals, uploads, messages — kept so the work has an accountable history.
- What your practice shares with us: the claims, documents, and billing information we need to run its appeals and invoice for them.
Patient information
For appeals work, we act as your practice's business associate under HIPAA. Patient information reaches us only under a signed Business Associate Agreement, is used only to run the appeals your practice asked for, is never sold, and is never used for advertising. Patients' rights over that information run through their practice — if you are a patient, please contact your provider directly.
Cookies
On this website, cookies are opt-in. Nothing optional loads until you choose, "Essential only" is always one click, and you can change your mind at any time through "Your Privacy Choices" in the site footer.
- Strictly necessary: when you sign in to the client portal, a session cookie keeps you signed in and protects your account. It is never used for advertising and never shared.
- Analytics (only with your consent): Google Analytics counts visits and shows us which pages help people, so we can improve them.
- Advertising (only with your consent): Google Ads and LinkedIn tags measure whether our advertising works and help us reach practices like yours. When these are on, those platforms receive identifiers about your visit — California law calls this "sharing", and you can switch it off at any time.
We honor the Global Privacy Control browser signal: if your browser sends it, advertising cookies stay off. We never use session-recording tools, and no cookies of any kind — ours or anyone else's — follow you into the parts of our service that handle patient information.
How we use it
- To respond to you, and to email you when Appealant opens in your state.
- To run the service for client practices: prepare and track appeals, show each practice its own claims and recoveries, and keep an accountable record of approvals.
- To operate and secure the sites, the portal, and its accounts.
- To understand interest in the service, in aggregate.
We do not sell or rent your information, and we do not share it for advertising.
When we share
- With the infrastructure providers that host our sites and services and deliver our internal notifications, acting on our instructions. A provider that would handle patient information for us does so only under a Business Associate Agreement.
- With Google and LinkedIn, only while you allow analytics or advertising cookies — the "sharing" described under Cookies, which you can turn off at any time.
- If the law requires it.
- With a successor if the business is transferred, under this same policy.
How long we keep it
- Waitlist details: until we have contacted you about opening in your state, or until you ask us to remove you — whichever comes first.
- Server logs: retained for a limited period and rotated automatically.
- Portal accounts and activity records: kept while your practice works with us, and afterwards for as long as legal, audit, and dispute obligations require.
- Patient information: handled and retained as the Business Associate Agreement with your practice directs, including what happens to it when the engagement ends.
Your choices
Email hello@appealant.com to see, correct, or delete what we hold about you, or to leave the waitlist. Portal users can correct most account details directly in their profile. We honor these requests for everyone, regardless of where you live. Cookie choices live under "Your Privacy Choices" in the site footer. Requests about patient information run through your practice and the agreements that govern it.
Do Not Track
The old "Do Not Track" setting never gained a settled meaning, and our cookie banner makes it moot here: optional cookies do not run unless you turn them on. We do honor its successor, the Global Privacy Control signal, as a standing opt-out of advertising cookies.
Children
Our sites and services are for medical-practice staff and are not directed at anyone under sixteen. We do not knowingly collect information from children, and we delete it on notice.
Security
Everything we operate is served over encrypted connections. The portal requires sign-in and its sessions can be revoked. Access to what we collect is limited to Appealant's operators, and patient information carries the further protections HIPAA and our Business Associate Agreements require.
Changes
If this policy changes, the new version appears here with a new effective date. For changes that matter — new cookies, new categories of data — we will say so plainly rather than bury them.
Questions: hello@appealant.com